During the era of Named Highways, the Victory Highway was an auto trail across the United States between New York City and San Francisco and roughly coincides with the present US Route 40. In 1921, the Victory Highway Association was organized to locate and mark a transcontinental highway to be dedicated to the American forces who died in World War I, and as part of this organization, there was a plan to create a series of Victory Eagle sculptures to mark the entire route.

By 1922, the route was changed, but for the most part, it remained with US Route 40. When the final route was chosen, and then work on placing the sculptures began, very few were ever actually built and placed.

When the United States Numbered Highways System was introduced in 1926, the Victory Highway route was supplanted by US Route 40. However, the Victory Highway Association continued to promote tourism along the route of the Victory Highway. However, the importance of Named Highways like the Victory Highway, Lincoln Highway and others continued to decline and for the most part were all together forgotten.

Then, in 1938, the Victory Highway Association renamed itself to become the US Highway 40 Association.

It must be noted that this roadpath is called the Victory Highway, promoted by the Victory Highway Association and required dues from those along the route. However, absolutely no part of US highway was ever constructed or maintined by this association, but instead, its soul purpose was to promote tourism along their chosen route and collect dues from those who would fall for their scam.